Tragic life of Snapdeal

Ever heard of ‘kare koi aur bhare koi’? That is what exactly happened with Snapdeal. When Snapchat CEO’s alleged derogatory comment about India being a ‘poor’ country went viral hell broke down on Snapdeal as well.

If I was one the heads of Snapdeal. I might have had a smile on face but deep down I would have cursed on my luck or perhaps my entire existence! After Amir Khan Fiasco Snapdeal landed in the lap of Snapchat controversy.

Everything was going smooth on earth until that very moment when a report quoted one of the company’s former employees as saying that the top executive told him that the “app is only for rich people” and that he (CEO) was not interested in expanding the business to “poor countries” like India and Spain.

No one has the right to call India as a ‘poor’ country, not even the head of our beloved Snapchat! However, soon after the controversy erupted, #BoycottSnapchat became one of the top trending topics on Twitter with over 69,000 tweets. People began to uninstall the app and give it poor ratings and reviews on various app stores.

Interestingly, a section of ‘Indian’ Netizens mistook Snapchat to be Snapdeal and uninstalled the e-commerce app of the latter. This came to light after netizens started posting pictures of the blunder on Twitter.

Twitteratis probably have laughed their hearts out when tweets on how people are misunderstanding Snapdeal with Snapchat. Classic right? I wonder how Snapdeal manages to land in such historic controversies. Anyway, Snapdeal co-founder and CEO Kunal Bahl tweeted, “Peopl asking us to make a statement that @snapdeal is not @snapchat was possibly the last thing I thought I would ever need to do.” My sympathies are with this ‘poor’ soul.

Many users also explained how the two apps were different.

“Time to balance the ratings…guys its Snapchat’s CEO who said bad things. You are making Snapdeal pay that…please change your ratings,” wrote one of them.

Snapdeal, which has been in news for a potential sell out to larger rival Flipkart, probably be thinking thank goodness Flipkart bought me just before this ‘unfortunate’ misunderstanding.

I, on the other hand feel, any controversy is better than no controversy. Ohh I mean any publicity is better than no publicity. Anyhow Snapdeal is not on people’s top priority list when it comes to online shopping. So, Snapdeal enjoyed (not really?) the misunderstanding. We Indians got another chance of showing how much we love our country, our true ‘deshbhakti’ to the world!


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